Emprendimiento Verde Avanzado y Herramientas Digitales para la Economía Circular/Advanced Green Entrepreneurship and Digital Tools for the Circular Economy

OBJETIVOS

Asimilación de conceptos fundamentales: Comprender el emprendimiento verde y su importancia en el contexto europeo (Pacto Verde Europeo), identificando oportunidades, desafíos y fuentes de financiación.
Competencias en metodologías modernas y TIC: Aplicar metodologías de aprendizaje modernas (como el aprendizaje basado en proyectos) y utilizar eficazmente herramientas TIC (Padlet, Kahoot, Google Classroom) para colaborar y estructurar ideas.
Desarrollo de un modelo de negocio verde viable: Estructurar una idea de negocio utilizando el Green Business Model Canvas, definiendo propuestas de valor, clientes e impacto ambiental.
Evaluación de impacto socio-ecológico y estrategia de comunicación: Analizar el impacto del modelo propuesto y desarrollar una estrategia de marketing que destaque los beneficios sostenibles para atraer inversores.
Integración de conocimientos en un proyecto final: Consolidar todo lo aprendido en un proyecto coherente y presentarlo de manera convincente (habilidades de advocacy).
Planificación estratégica post-movilidad: Desarrollar un plan de acción personal y realista para difundir los conocimientos en la comunidad local y continuar el desarrollo del proyecto.

PROGRAMA

Taller interactivo: Fundamentos del Emprendimiento Verde. Lluvia de ideas y discusiones sobre economía circular y casos de éxito. Creación de un mapa conceptual del ecosistema emprendedor usando herramientas digitales (Padlet/Popplet).
Laboratorio de Herramientas Digitales y Metodologías Modernas. Aplicación práctica de TIC (Kahoot, VoxPop, Google Drive) y metodologías como Flipped Classroom para preparar y presentar micro-temas.
Sesión de Desarrollo del Modelo de Negocio. Trabajo en equipo para desarrollar una idea verde, desde el problema ambiental hasta la solución, estructurándola en el “Green Business Model Canvas”.
Medición de Impacto y Marketing Verde. Análisis de casos de estudio, definición de KPIs ambientales/sociales y diseño de una campaña de marketing sencilla.
Sesión de planificación de acciones futuras y reflexión. Elaboración del “Plan de Acción Post-Movilidad”, definiendo objetivos a 3-6 meses y actividades de difusión local.
Proyecto Final y Sesión de Pitching. Integración de todos los entregables en una presentación final. Incluye un pitch de 5-7 minutos ante un jurado de expertos, seguido de preguntas y respuestas.

OBJECTIVES

Assimilation of the fundamental concepts of green entrepreneurship and sustainability: To define the concept of green entrepreneurship, explain its importance in the European context (e.g., European Green Deal), and identify specific opportunities, challenges, and funding sources for young entrepreneurs.
Acquisition of competences in the use of modern methodologies and ICT tools for training: To apply at least one modern learning methodology (e.g., project-based learning, collaborative teaching) and effectively use ICT tools (e.g., Padlet, Kahoot, Google Classroom) to collaborate, structure ideas, and present information.
Development of a viable green business model: To structure a green business idea using a framework (e.g., Business Model Canvas), defining the value proposition, customer segments, environmental impact, key partners, and revenue streams.
Socio-ecological impact assessment and creation of a communication strategy: To analyse the social and environmental impact of the proposed business model and develop a marketing strategy that emphasises sustainable and circular economy benefits to attract customers and investors.
Integrating knowledge into a final green entrepreneurship project: To consolidate all learned elements (concept, business model, impact, strategy) into a coherent project and present it convincingly in front of an audience/jury, demonstrating the idea’s viability.
Strategic planning of post-mobility actions: To develop a personal and realistic action plan for the post-mobility period, including concrete steps to disseminate acquired knowledge in the local community and further develop the green entrepreneurship project.

PROGRAM

1. Interactive workshop: Fundamentals of Green Entrepreneurship
The participant engages in a brainstorming session and collaborative discussions about what green entrepreneurship, circular economy, opportunities, and success stories mean. Using digital tools such as Padlet or Popplet, the team will create a concept map of the green entrepreneurial ecosystem.

2. Laboratory of Digital Tools and Modern Methodologies
The participant tests and practically applies various ICT tools (Kahoot for evaluation, VoxPop for feedback, Google Drive for collaboration) in a simulated task. The team will use a modern methodology (e.g., Flipped Classroom) to prepare and present a micro-topic to colleagues.

3. Business Model Development Session (Green Business Model Canvas)
Working in a team, the participant develops a green business idea, from identifying an environmental problem to proposing a solution. The idea is structured on a “Green Business Model Canvas”, filling in all relevant sections (customers, value, impact, costs, revenues).

4. Impact Measurement and Green Marketing
The participant analyses case studies of green businesses and identifies how they measure and communicate their impact. Based on their own business model, the team defines 2-3 environmental/social key performance indicators (KPIs) and outlines a simple marketing campaign (e.g., a social media post, a slogan).

5. Session for planning future actions and reflection (Action Plan)
In the last session of the course, the participant completes a “Post-Mobility Action Plan” using a structured template. They define their personal goals for the next 3-6 months, detailing at least one dissemination activity (e.g., organising a small local workshop) and the first steps to explore the viability of the business idea in their community.

6. Final Project and Pitching Session
The participant, together with the team, integrates all previous deliverables into a coherent final presentation. This final activity, based on the project-based learning (PBL) methodology, culminates with a 5-7 minute pitch in front of a jury of trainers and experts, followed by a Q&A session.